MacNamara IT

Client Profile

McNamara IT Consultancy is a pre-start-up IT Consultancy firm. Specialising in providing complete IT solutions for business and corporations in Ontario, Canada.

The Challenge

McNarmara wanted to launch their newly formed company into the highly competitive IT industry with a fully functioning bespoke website. They also wanted a site that could grow and change as their company did.

The Solution

We created a bespoke website design for McNamara which complemented the branding package we had also developed for them. We chose a colour scheme which incorporated the company colours and sourced images that reflected the company’s friendly and accessible image.

Templates were created which would allow new pages to be developed and incorporated into the website easily. Links to site specific pages were created on the home page to highlight what information is currently of most value to users. These sections will be updated to reflect new content and services.

It was important that the information was organized clearly and could be accessed in a variety of ways by users with different browsing habits. To achieve this we created a main navigation panel with drop down menu, a list of ‘Quick Links’ giving users access to important pages directly from the home page and brief summaries of site content to engage them and encourage them to browser further into the site. We also included a Newsletter subscription form to capture client’s email addresses and establish long term contact, a vital part of McNamara’s marketing scheme.

The Result

McNamara IT Consultancy now has a customised website which has been developed to suit their company identity. The site allows users to navigate quickly and effectively throughout the large site. Regular updates of site content means that the website will stay fresh and continually draw users back.

macNamara IT - Branding.