FloRad

Client Profile

FloRad Heating Systems Ltd is a successful underfloor heating company which has been in business for over 25 years. They have worked on many high profile projects such as the British Museum.

The Challenge

FloRad was launching a new website and wanted to ensure that they were getting results. They wanted to increase site visits and client leads from the internet in a measurable way.

The Solution

Allison Cleaves Web Media developed an online marketing strategy which aimed to increase website traffic by 100% in the first year and increase the number of customer contacts initiated from the website. The marketing strategy included four components:

1. Search Engine Optimisation - The FloRad site was optimised using meta tags and then submitted to several online directories and search engines. A paid listing in the Yahoo directory was purchased which allowed the site to be indexed more quickly.



2. Online Advertising - FloRad was listed on carefully selected local, national and specialist online directories. Paid advertising options were also purchased including several Flash banner ads and sponsored links.



3. Print Advertising- Print advertisments were taken out in several publications and directories that targeted FloRad’s market base. The Ads were designed to encourage readers to visit the FloRad website.



4. Performance Statistics- A monthly Performance Statistics package helped FloRad review the progress of their site. The reports helped us monitor the effect online and offline marketing efforts had on website activity. We were able to measure the results of campaigns and modify our market strategy according to performance.

The Results

FloRad saw a significant increase in traffic after the launch of their new site. They have increase the usership of their website by over 100% and are able to monitor the effects of current and future marketing campaigns.

FloRad - Bespoke Website Design.